Deep dive into Lakeside Entertainment Group, Dan Pearson’s pride and joy. In eight years, Dan has evolved his company into a competitive marketing, sourcing, and artist development complex and has been achieving higher levels of success each year.

Erik Bradley began his career in the music industry as the Music Director at B96 in October 1993, and has since expanded his expertise, notably becoming the Music Director at 104-3 JAMS, and later advancing to Audacy Brand Manager in 2023. Erik's professional journey has included significant contributions to top 40 stations in Los Angeles, Miami, Las Vegas, and Dallas, as well as earlier radio programming roles in Charlotte, NC, and Kansas City, MO. In this interview we talk with Erik about his legendary career in the music industry spanning 30 years.

With over 162 million global streams, genre-bending artist and songwriter Levi Hummon is continuing to gain traction via social platforms, impressive playlisting and a knack for writing hit songs. No stranger to success, Levi grew up under the bright light of fame by way of his father, Marcus Hummon, a Grammy Award winning, Hall of Fame songwriter who penned hits like “Bless The Broken Road” and “Cowboy Take Me Away.”

We talk to Levi about his journey through the music industry, his latest release featuring Walker Hayes, and signing with Jonas Group Entertainment!

98 Degrees, the legendary boy band, releases “The First Noel 2023” today. This re-imagined holiday classic is currently Top 20 on the Holiday Charts and TOP 25 on the Mainstream AC Radio Chart with Lakeside Entertainment heading up the campaign. The group also recently celebrated its 25th anniversary with a successful sold-out tour this past fall.

98 Degrees is an internationally acclaimed, multi-platinum, multi-award winning, and nominated vocal group comprised of brothers Nick and Drew Lachey, Jeff Timmons, and Justin Jeffre. The group has sold over 15 million albums worldwide with 4 Top 5 Billboard charting radio singles, including mega-hits such as “The Hardest Thing,” “I Do (Cherish You),” “Because of You,” and the number one hit single featuring Mariah Carey called, “Thank God I Found You.”

98 Degrees share the unique experience of recording their holiday single "The First Noel" while on tour, and reflect on the nostalgic significance of their Christmas music, marking 24 years since their first holiday album. They also share insights into their music and reflect on the past 25 years of success.

“XXL'' is the third single off LANY’s latest album, a beautiful blur. The song generated over 2.5 million streams in the first week and is approaching 10 million total streams to date. “XXL” marks the first National Pop Chart Debut for the multi-platinum pop rock band being worked by Lakeside Entertainment Group.

LANY reflects on the transformative role of the internet in expanding their music's reach & facilitating international tours and share the importance of visual storytelling to elevate their music.

You can catch Maxwell on the world famous Z100 in New York, weeknights from 6-10pm and on iHeartRadio’s heritage Top 40 radio station, WNCI 97.9 in Columbus, OH. He is also heard on over 180 radio stations across the globe on the syndicated “Most Requested Live, with Romeo” show as the premiere guest interviewer. Conducting interviews with stars like Ed Sheeran, Lady Gaga, Harry Styles, and more, he has proven to be one of the most sought after in the industry. A true friend of the stars. Teaming up with Nick Cannon on the “TeenNick Top 10 Countdown”, Maxwell has acted as co-host for the television show and also entertains on Nick Radio, Nickelodeon’s go-to for “All The Hits & All The Slime!”

In this feature, Maxwell details his ascent in the radio industry, from humble beginnings in San Luis Obispo to becoming a prominent voice on Z100, highlighting milestones like working with influential personalities and memorable interviews with music icons. Emphasizing authenticity in broadcasting, he shares insights from hosting major events, curating hit playlists, and navigating challenges, while also offering a glimpse into his off-air life and the importance of staying genuine for budding radio professionals.

Jonas Group Entertainment (JGE) and the company’s founder Kevin Jonas Sr. have launched the Nashville-based Red Van Records, under the leadership of CEO Phil Guerini.

The label’s first signing is Nashville singer-songwriter Levi Hummon, who’ll release his first song under the label on Oct. 27, with a new version of his Walker Hayes collaboration “Paying For It.” Dan Pearson‘s Lakeside Entertainment Group will provide label services for Red Van Records.

For two decades, the soulful rhythms and compelling anthems of GRAMMY-nominated, multi-platinum band NEEDTOBREATHE have captivated audiences worldwide. Hailing from South Carolina, their eclectic fusion of rock, soul, and pop has established them as musical heavyweights, garnering billions of streams and multiple chart-topping hits. Yet, even with such remarkable accolades, the band approaches their latest project, "CAVES," with an air of humble introspection and determination. Released on September 15th, this ninth studio album promises an evocative journey into self-exploration and resilience. As we sit down with the band, they share insights on their evolution, the significance of their new album, and the intrinsic bond they share with their fans.

Los Angeles rock trio senses cultivate a unique pop-rock edge by utilizing dark synths, driving guitars, pounding drums and unique storytelling. The band, which originated when singer Madison Taylor met guitarist Josh Bissell and drummer Nick Sampson on Craigslist, prides themselves on their anthemic, relatable songwriting.

Leading into the release of their debut EP, take me out of here, LA-based trio senses have announced they will be joining viral pop-rock singer Leah Kate on her upcoming "The Super Over Tour" this fall followed by 5 dates with Boys Like Girls.

We spoke to senses about the upcoming tours, some of their favorite moments on stage, and new music plans!

Unlocking the secrets to success in the dynamic world of the music industry is an ongoing pursuit, and one that often requires the wisdom and guidance of those who have experienced its ever-changing landscape. Throughout the years, Lakeside has had the privilege of sitting down with a myriad of talented music industry professionals, from renowned artists and producers to managers, and executives. In this comprehensive blog, we have gathered a treasure trove of valuable advice and insights shared by these industry professionals.

With over ten years of experience with one of the world’s biggest media production companies, The Walt Disney Company, Sandra Cerrone, also known as DJ Sandra Dee, has a keen ear for music listened by the masses. Hard working and dedicated, Sandra has interviewed more artists than there are days in a year! 

This week we talk to DJ Sandra Dee about her passion for music, the importance of persistence & hard work and her advice for aspiring women in the industry.

John Roberts is a cast member of the EMMY Award-winning “Bob’s Burgers” as matriarch Linda Belcher which landed him first EMMY nod in the category of “Outstanding Character Voice-Over Performance”. John’s first release of 2023 is a return to pop with his single “Danger” a moody mid-tempo 80’s esq bop produced by Junior Sanchez that offers an exciting musical landscape filled with pulsating sounds and throbbing rhythm as well as Roberts vibrant and signature vocal style that brings the music to life.

This week we talk to John about his career, the inspiration behind “Danger” – drawing from his personal experiences and the challenging social climate, and his insights into finding balance amongst creative pursuits.

For most singer/songwriters, the thought of recording a cover song may sound intimidating or unoriginal. There seems to be a looming fear that the artist will miss an opportunity to be discovered and known for their original works–but this is rarely the case! In addition to recording and promoting your own music, covering songs is another useful tool to keep up the momentum surrounding your music. For newer artists cover songs can help with discovery for new fans and listeners.

Jonathan Shuford talks about his journey through the music industry – discussing the accomplishments and challenges of developing and maintaining the legacy of 107.5 The River in Nashville, one of iHeart’s Flagship stations, and so much more.

Mid-way through last year, music industry veteran Chris Maltese joined music technology platform Vydia as a Director of Label & Artist Relations. As part of this role, Maltese manages a Label & Artist Relations team, located on both coasts, while assisting in client acquisition and onboarding. He is also working with the sales support team to perform due diligence and work cross-functionally with legal and finance to structure content investment deals. 

This week we talk to Chris Maltese about his journey in the music industry over the past 20 years – from working within organizations to launching his own management company Chris shares the highs, lows, and everything in between.

Phil Guerini is the CEO of Jonas Group Entertainment, having taken the job in May after 28+ years at the Walt Disney Company, most recently as Disney Channels Worldwide VP, Music Strategy and Radio Disney Network GM.

Check out this exclusive interview with Phil Guerini to learn about his storied journey through the music industry and get his view on the drive, self motivation, commitment and resilience that it takes for developing artists to achieve long lasting success!

Canadian singer/songwriter Olivia Lunny delivers a dynamic breed of alt-pop, instantly infectious but full of emotional depth. 2021 & 2022 were massive years for Olivia, where she inked her own label imprint distribution deal w/ Universal Music Canada & globally through Virgin Music, received the Young Canadian Songwriter Award from the SOCAN Foundation, and released her self-titled full-length debut.

This week we sit down with Olivia Lunny to talk about her journey pursuing a career in music, touring, and plans for 2023!

Pop/Rock artist, writer & producer KEVIN RUDOLF is best known for his certified triple platinum top 5 hit “Let It Rock” featuring Lil Wayne which sold over 5 million copies. Born and raised in NYC, Rudolf picked up his first guitar at age 11. Soon after he started recording, writing, producing, and playing all of the instruments by himself. Rudolf was signed by Madonna to her Maverick Records imprint and released his first album in 2001. He later signed to Cash Money Records and released his following 2 albums. Rudolf was the first non hip-hop artist on the Cash Money label. Rudolf is also an accomplished songwriter having crafted multiple hit records for DJ Khaled, Keith Urban, Cobra Starship, Flo Rida, Selena Gomez, Gavin Degraw, Leona Lewis and many others.

This Christmas Jeff Timmons, Drew Lachey and Justin Jeffre, of the internationally acclaimed, multi-platinum, Grammy Nominated selling group 98 Degrees, team up with members from All-4-One and O-Town for A Boy Band Christmas, releasing a cover of the holiday classic, “O Holy Night.”

Recently Jeff Timmons sat down with us to discuss the current Holiday Tour, the shift in the music industry since launching 98°s, and maintaining a passionate fan base through the years.

Lakeside Management Group has (2) Independent Artists on the BILLBOARD TOP 40 CHART THIS WEEK with the debut of Charlotte Sands “Dress”! That means Lakeside has as many artists represented this week as Interscope, Warner, Epic, and Capitol. We are very humbled by this fact and to be competing with some of the most iconic labels and elite promotion teams in the record business.