Will Tenney is a music industry executive, entrepreneur, record producer, and multi-instrumentalist. Currently, as Head of Streaming Strategy & Promotion at Crush Music, he oversees campaigns for Lorde, Sia, Panic! At the Disco, Lennon Stella, and Green Day, among other artists. Tenney is also the co-founder of SunPop Music – an NYC-based record label and management consulting company.
In this feature Will shares his insights on streaming, offers valuable advice for developing artists, takes us through his journey in the music business, and much more!