As the unprecedented global pandemic COVID-19 has caused a sudden upheaval in our daily lives, the music industry has quickly united to fill the much-needed role of not only entertaining, but of becoming a source of comfort, joy, and inspiration. We all know music has the power to unite and this challenging time yields no exception.
Like many other businesses, our company quickly put together a creative action plan for our artists and clients which has been very effective in continuing to market and promote music during this time while also providing support and entertainment to fans. We’re encouraging them to focus on 3 pillars – CONNECT, CREATE & CAUSE.